Green Commerce
Green Commerce is a programme aimed at promoting the supply of local, organic foodstuffs sold directly by producers among the stallholders at Barcelona’s municipal markets. For that reason, the project is organised jointly by the Barcelona Municipal Market Institute and the Barcelona Federation of Municipal Markets. With them, criteria have been established to identify the stalls and goods offering an agreed percentage of three types of goods: local or market produce, organic produce and produce directly sourced from the producer or farmer. Green Commerce aims to facilitate access to sustainable food for everyone, while adding value to the municipal markets and working with market vendors so that they themselves become ambassadors for sustainable food products.
This initiative started as a pilot project at six municipal markets in 2021 (Concepció, Llibertat, Sarrià, Ninot, Sants and Horta) and has now been extended to all the city’s food markets. So far, 619 establishments of the 1,105 eligible to take part have signed up. The highest numbers of Green Commerce establishments and Green Commerce Corners are found at the Sarrià, Bon Pastor, Les Corts, Sant Andreu, Sants and Horta markets. The sectors with the most participating establishments are butchers, fishmongers, and fruit and vegetable stalls.
Further efforts will be made to add more establishments in the coming months and to prompt improvements among businesses in terms of the volume of these products they offer, with incentives, moves to help supply mechanisms, training, communication campaigns and efforts to ensure a proper verification and control system.
News
Noticies Comerç Verd
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10/11/2025 - 14:57 h Commerce and markets Visits to extensive livestock farms to connect producers with butchers and restaurateurs in BarcelonaThese meetings will allow participants to learn about the environmental and social benefits of this type of production, establish direct contacts with farmers and identify potential commercial collaborations.
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08/10/2025 - 13:29 h Commerce and markets The C40 international guide 'Good Food for Healthy Cities' highlights Barcelona City Council's Green Commerce project as an example of best practiceThe guide will be presented at the Milan Urban Food Policy Pact Global Forum (MUFPP) on 15 October.
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04/06/2025 - 18:45 h Commerce and markets Barcelona Impulsa adds sustainable food to its agendaThe city's economic plan includes actions to promote a more equitable, healthy and sustainable food system.
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29/01/2025 - 15:34 h Commerce and markets Mercabarna is launching a campaign to highlight the value of farmers, local products and buying locallyThe video podcast “Converses de proximitat” [Local Conversations] was launched, a podcast with five episodes where chef Marc Ribas will talk about local products from different points of view.
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04/10/2024 - 16:28 h Commerce and markets Barcelona wins the ‘Towns and Cities that Feed’ award for its Green Commerce Programme around city marketsThese awards recognise best practices in local food policies.
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10/09/2024 - 19:19 h Commerce and markets Sustainable food starts at the markets: we spoke to establishments at the Mercat de la Llibertat about green commerceStallholders from municipal markets promote sustainable food and local organic produce, making the most of the trust they have built up with neighbourhood customers.