Prominent individuals, businesses and organisations in the field of advertising and communications will receive official recognition in a public event on the 20th of May in the Saló de Cent de l’Ajuntament
On the 20th of May at 7 pm, the Saló de Cent de l’Ajuntament will play host to the awards ceremony for the third edition of the José Mª Ricarte Creativity Awards in an event open to the general public. The award, an initiative of the Associació Empresarial de Publicitat de Catalunya (Advertising Business Association of Catalonia) and the Autonomous University of Barcelona (UAB), arose as a tribute to Ricarte, a scriptwriter, creative publicist and university professor who died in 2010 aged seventy-seven.
The award is presented in recognition of individuals, businesses and organisations that, on the basis of innovative ideas, sincerity and respect, have had a positive impact on the field of advertising and communication and began as a platform for the promotion and dissemination of what is known as the ADN (DNA) Ricarte, the very definition of the professional, humanist and scientific teachings of a man who revitalised the study of creativity as a goal in itself.
José Mª Ricarte, as professor in the Faculty of Communication Sciences in the Autonomous University of Barcelona, was a leading figure in his chosen field. A novice to the world of advertising in 1965, he subsequently published Creativity and Persuasive Communication, a must-read for any advertising student.
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