The process to regain La Rambla as an artery for the city has been adapted to address the needs generated by the Covid-19 pandemic, with measures to reactivate neighbourhood life and economic activity. The priority is to promote commercial diversity, boost housing, drive cultural activities and remodel the area to make it more conducive to walking and meeting others.

The new regulation will also improve accessibility and connectivity between the Raval and Gòtic neighbourhoods and comes in addition to the remodelling process for Via Laietana, planned for March next year, which will help reactivate commerce in the local vicinity and the city centre.

The remodelling project, designed by Km-Zero through a public competition and agreed on with local people and organisations, will have a budget of 44.56 million euros and be carried out in sections, starting with the part nearest the coast, between Santa Madrona and the Columbus monument. In addition, the revamp of La Rambla will create three spaces that highlight its architectural heritage and the urban setting: the Moja-Betlem space, Pla de la Boqueria and Pla del Teatre.

A shopping street for the city

The measure seeks to drive a broad and attractive range of commerce for local people, beyond things of interest to tourists:

• New usage plan to diversify the local economy.
• Subsidies for new businesses.
• Support for iconic establishments.
• “Get down to La Rambla”: second edition of the campaign to attract residents from other neighbourhoods.

A street to live in

One of the priorities is to foster growth in the number of local inhabitants in the vicinity of La Rambla, to breathe life into the street and its local environs:

• Protection for floors in buildings to be devoted to housing.
• Measures to extend the public housing pool in the area.
• Protection for tenants, to avoid them being driven out.

Large cultural space

Action will be taken to make La Rambla a magnet for cultural activities:

• Ràdio Rambles: to share initiatives to activate La Rambla. Broadcasts start on 27 March.
• Àgores Rambles: various spaces around La Rambla to offer children’s theatre, concerts (in Plaça Reial) and other dissemination projects.
• Galeria Rambla: artistic works and performances along the length of the avenue.
• Promotion of La Rambla as a space for events by city biennials and festivals.

Connecting neighbourhoods

The urban transformation of La Rambla should create a friendlier and more pleasant public space, better organised and with more space for pedestrians, connecting the neighbourhoods on either side. The main changes are:

Curbless paving from façade to façade, distinguishing:

• A traffic lane in each direction for public transport, goods deliveries and use by local residents.
• A lane for services, loading and unloading.
• Wider pavements and central section.

The urban landscape will be improved and spaces for social interaction enlarged:

• Three large open spaces at Moja-Betlem, Pla de la Boqueria and Pla del Teatre.
• New spaces for people to spend time in, all around the area.
• Better integration with the area around the Columbus statue.
• Bigger tree beds.

Shops and businesses reorganised to improve the functionality of spaces:

• Removal of the eleven stalls formerly used by bird sellers.
• Relocation of newsagents and flower stalls to distribute them around the whole area.