A new public-private agency to attract investment in the cityBarcelona & Partners is the new public-private agency for the city to attract international investment and quality projects capable of reactivating the economy, creating jobs, transforming the local area and developing a new model for the future based around the green economy and technological innovation.
Barcelona & Partners has a programme for identifying economic sectors, institutions, businesses, markets, territories, investors, professional profiles and major events which could potentially carry out their activities in Barcelona. Its role will be to develop strategies, programmes and projects to attract these stakeholders, offer them support and make it easier for them to set up in the city and carry out economic activities to transform the local area. Agustí Cordón, the former director general of Fira de Barcelona, will head the technical office for the programme and has already started working to define the priorities, strategies, initial projects and development of the business plan.
The agency was set up in collaboration with Barcelona Global, and although it will initially form part of this association it has been given its own governing rules with the goal of becoming an independent body in three years. The agency will help the city and the metropolitan area to compete with other big cities with similar public-private organisations, such as London & Partners, IAmsterdam, Greater Paris, Invest in Milano and Berlin Partner.