The leading audio-visuals trade fair comes to the city in 2021The first edition of the Integrated Systems Europe (ISE) trade fair to be organised in Barcelona will be held at the Gran Via trade fair venue from 2 to 5 February 2021. The city’s international reputation, appeal and innovative potential were key factors in the decision by organisers of the world’s largest AV systems fair to relocate to Barcelona.
Barcelona’s international reputation, innovative potential and leadership in international fairs were key factors for the world’s largest AV systems fair to relocate to the city, to grow and achieve further consolidation. The halls at Barcelona’s Gran Via trade fair venue will play host to the Integrated Systems Europe trade fair as from February 2021.
The infrastructure managed by Fira de Barcelona, with eight halls at the Gran Via site offering over 200,000 square metres, and the city’s ideal conditions as a leader in the spheres of technology and visuals, helped in the decision to choose the city as the venue for the congress. The arrival of a new international fair further opens up and nourishes the city’s economic and enterprising ecosystem.
Integrated Systems Europe was created in 2004 and has been held in Amsterdam in recent years. The fair attracts over 80,000 visitors and brings together nearly 1,300 exhibitors. The growth experienced by the fair in the last few years has prompted the organisers to look for a new venue.
Fira de Barcelona is a leader in the organisation of congresses according to the sectoral ranking by the International Congress and Convention Association. In 2017 the company turned over more than 188 million euros, a 25% increase compared to 2015, holding over 140 fairs and congresses and a thousand professional activities.
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