Identity and positioning of Barcelona. A collaborative storytelling
Category:
City data
Description:
This brand book is a synthesis of Barcelona's new story, the result of a participative process with local and international stakeholders in favour of the Barcelona brand, as a tool for the international promotion of the city. It aims to be a useful, practical and inspiring tool that makes it possible to guide and coordinate all the messages and initiatives of the various public and private stakeholders which affect the reputation of the Barcelona brand.
A leaflet that lists the activities that are regularly promoted by Barcelona City Council to help people with arriving, settling in and integrating into Barcelona's international community.