Jordi Herreruela

Director, Cruïlla Barcelona Festival

Trained as a telecommunications and computer engineer, He has directed the Cruïlla Festival, raising its profile as one of the Spanish State's most innovative events, being the first zero-plastic festival in the country, the first to offer a 5G experience and the only one to have a real-time data-control centre that enables attendees’ experiences to be singled out. He recently led the creation of the Barcelona Music Lab Foundation, for exploring the future of the music industry.