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ECONOMIC REACTIVATION MEASURES

Check out all the resources available to the cultural and tourist sectors: up-to-date information and online advice for Barcelona’s culture and tourism sectors and economic-revival measures.

ADVICE

Barcelona City Council has mobilised resources intended for the businesses, shops and self-employed individuals that currently need them in the form of grants, subsidies or funding so they can maintain their economic activity, protect jobs and, at the same time, promote their transformation to adapt to the Barcelona of the future.

  • The intention of this guide was to create a document for analysing the problems specific to each type of cultural event or activity, in order to draw out a set of criteria enabling them to go ahead but adapted to the basic prevention and protection measures against the possible spread of COVID-19 infections.

  • Barcelona has launched an information service on protocols which give priority to people’s health and mobility in the city’s public spaces, facilities and installations. We offer an online advice service for enterprises linked to the visitor economy to find out the health and safety protocols or measures best suited to their business.

  • Personalised support for small enterprises, startups, self-employed workers, social- and solidarity-economy shops and organisations in defining a strategic business plan that enables the acceleration of their financial recovery in a post-COVID-19 context.

  • Safe Travels is a seal backed by the World Travel & Tourism Council (WTTC) that recognises safe travel protocols and preventative measures against Covid-19 on a global scale. Thanks to an agreement with the Tourism Consortium of Barcelona, companies associated with the tourism economy that comply with the requirements can apply for the seal to improve their service, give their clients peace of mind and bolster their position.

    Time frame: Throughout 2022.

  • As a result of the collaborative efforts between various institutions, Barcelona now has a platform for statistical information, knowledge and tourism intelligence. It offers studies and up-to-date data on the city and the region that comprises ‘Destination Barcelona’. It can provide figures regarding visitor profiles, their economic impact, labour data for the tourism sector and information related to lodging, infrastructures and transport.

    Time frame: Throughout 2022.

  • This programme distinguishes tourist operators who are committed to responsible management in accordance with certain requirements based on the United Nations’ sustainable development goals (SDGs). The companies and entities receive training and guidance to make an improvement plan and obtain the Biosphere Sustainable Lifestyle certification, allowing them to enhance their positioning. It includes training on Covid-19 protocols and access to the Safe Travels Seal, granted by the World Travel & Tourism Council (WTTC).

    Time frame: January-April 2022.

  • These entrepreneurship programmes include advisory services and networking for the creation of companies and organisations that serve specific groups of entrepreneurs or sectors of activity. There are specific programmes for projects in the creative, food, sport and tourism industries, as well as for projects with a social impact, and others specialised in start-ups, and so on. Specific programmes for young people and women are offered.

    Time frame: Throughout 2022.

  • This is a programme that supports the creation of innovative and sustainable companies that meet the emerging needs of the tourist sector in the city and province of Barcelona. Participating projects receive training and a personalised support plan.

    The programme is backed by Barcelona Activa, the Barcelona Hotel Guild, Barcelona Provincial Council and the Catalan Association of Specialised Travel Agencies.

    Time frame: Starting from the second quarter of 2022.

PROMOTION

  • Barcelona City Council will be turning the ground floor premises at the Palau de la Virreina (Rambla, 99), where the Rambles Ticket Office is located, into the new Citizen Culture Office, a new reception space for providing support and offering advice to the city’s cultural fabric.

  • With the customisable Bonus Card parking card, you can go in and out of your chosen B:SM Car Park Network car park as much as you like for 1, 2, 3, 4, 5 or 7 consecutive days.

    Choose the car park you want, book the days you need and go in and out whenever you want, at the best price and with a guaranteed parking space! Get 20% off if you buy it online using the code bsmce20.

  • Explore the city's districts and neighbourhoods and enjoy what they have to offer. Discover and make the most out of everything Barcelona has to offer: urban spaces, cultural and architectural heritage, natural spaces, museums, leisure and free time, schools, shopping ideas or sports options, and much more. You’ll find all you can’t afford to miss on one web app.

     

  • How many Barcelonas do you know? With the themed routes we are proposing, you can track the city’s history from its time as a Roman colony to today’s modern city, without forgetting the mark left by true geniuses of art and culture. All the Barcelonas that make up the city and continue to do so are waiting for you on the Turisme de Barcelona website.

  • This platform offers activities, organised experiences and visits to the city. They are ordered by theme and profile, to make it easier for you to find what you’re interested in the most: sport, culture, proposals for family activities and son. Rediscover the city through Turisme de Barcelona and at special prices!

  • This hybrid event — face to face and online — offers several activities, workshops and seminars so Barcelona’s international community can have their say. The 2021 edition is expected to be held in October.

  • The Barcelona Tourist Consortium carries out a series of campaigns to promote tourism in the city. With an important digital component, these target different specific segments with the aim to attract a visitor profile that is from a nearby geographical area, high-value and that shares the attributes of Barcelona. Of particular interest is new content related to the cultural, creative and gastronomic offer and to priority audiences like the LGBTIQ+ group and digital nomads.

    Time frame: Throughout 2022.

  • Programme to attract and retain conferences and events that help Barcelona consolidate its position as a leader in the business tourism segment. Those that have more than 500 participants, are associated with strategic areas like the digital, scientific or creative realms, incorporate sustainability criteria and encourage returning to the city are given priority. With the support of the Fira de Barcelona [Barcelona Trade Fair] and BSM, the Barcelona Convention Bureau is in charge of managing this line of subsidies and grants.

    Time frame: Throughout 2022.

  • This is a new web app that offers people who visit Barcelona real-time information about how busy attractions are, health protocols, occupancy limits for the different spaces and also gives them the ability to make reservations online. It optimises their visits and improves visitor flow management for the most popular tourist attractions. Backed by the Barcelona City Council and Barcelona Tourism Consortium, along with Eurecat, Tech City and the Fundació Mobile, this is the first European application that integrates different databases to manage the flow of visitors.

    Time frame: Throughout 2022.

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