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Webinar

This year, the citizens of Barcelona and the rest of the world have had to face the global challenge of the Covid-19 pandemic, which has had enormous health, economic and social consequences.


In this global emergency environment, the management of the image and reputation of cities is a key factor for economic and social recovery, guided by a new model of safer, healthier, more environmentally sustainable and more socially just economic development.


For this reason, Barcelona City Council, in collaboration with the UPF Barcelona School of Management, has considered it appropriate to find a space for reflection on the reputation of cities, within the framework of the Barcelona Brand project, to share good experiences in order to adapt to the urgent needs caused by the pandemic.

Panels

Discover the panels of the webinar "Rethinking the City Brand in times of Covid-19: roadmaps to economic and social recovery"

Date
Time
Place
Webinar / ONLINE UPF-BSM

Introduction to the webinar by Mr. Mario Rubert, City Promotion Director of the Barcelona City Council.

Date
Time
Place
Webinar / ONLINE UPF-BSM

Welcome word from Oriol Amat, Dean of the UPF - Barcelona School of Management

Welcome word and brief reflection on the Strategy of the City of Barcelona to tackle the Covid19 crisis and the planning of the recovery of the local economy by Jaume Collboni, 1st Deputy Mayor of Barcelona City Council

Date
Time
Place
Webinar / ONLINE UPF-BSM
Greg Clark, urban planner and global city consultant 
Date
Time
Place
Webinar / ONLINE UPF-BSM
The way in which some cities are responding better to the health and economic crisis caused by Covid-19 has had a clear impact on improving their international perception as safe and attractive environments in the near post-Covid future. Good local management of the impact of the pandemic puts them in a clear beneficial position in terms of the city brand level that they need to take advantage of.
Date
Time
Place
Webinar / ONLINE UPF-BSM
Local city alliances foster coordinated responses from local public and private actors and have proven useful in building consensus, optimising resources, aligning narrative and multiplying actions to make the most of a city’s brand values. Have they also helped build a better response against Covid-19?
Date
Time
Place
Webinar / ONLINE UPF-BSM

Several experts from academia will discuss the latest trends in city branding, and how the strategies to follow should be different from those used so far given the new reality imposed by Covid-19.

Date
Time
Place
Webinar / ONLINE UPF-BSM

By Consol Vancells, Head of City Branding projects at the Barcelona City Council

Speakers

Vídeos

Introduction by Mario Rubert, Welcome from Oriol Amat and Jaume Collboni

#RethinkingCityBranding || The New Agility, Cities, COVid19, and the DNA of Cities || by Greg Clark

#RethinkingCityBranding || Managing the Global Crisis. Good local practices in response to Covid-19

#RethinkingCityBranding || City alliances, as successful responses to the crisis