This year, the citizens of Barcelona and the rest of the world have had to face the global challenge of the Covid-19 pandemic, which has had enormous health, economic and social consequences.
In this global emergency environment, the management of the image and reputation of cities is a key factor for economic and social recovery, guided by a new model of safer, healthier, more environmentally sustainable and more socially just economic development.
For this reason, Barcelona City Council, in collaboration with the UPF Barcelona School of Management, has considered it appropriate to find a space for reflection on the reputation of cities, within the framework of the Barcelona Brand project, to share good experiences in order to adapt to the urgent needs caused by the pandemic.
Discover the panels of the webinar "Rethinking the City Brand in times of Covid-19: roadmaps to economic and social recovery"
Introduction to the webinar by Mr. Mario Rubert, City Promotion Director of the Barcelona City Council.
Welcome word from Oriol Amat, Dean of the UPF - Barcelona School of Management
Welcome word and brief reflection on the Strategy of the City of Barcelona to tackle the Covid19 crisis and the planning of the recovery of the local economy by Jaume Collboni, 1st Deputy Mayor of Barcelona City Council
Several experts from academia will discuss the latest trends in city branding, and how the strategies to follow should be different from those used so far given the new reality imposed by Covid-19.
By Consol Vancells, Head of City Branding projects at the Barcelona City Council