‘Shame on you’ campaign to stop anti-social behaviour
The goal is to stop behaviour that can degrade public space, with a campaign that aims to promote greater responsibility among the public in using space respectfully. With a hard-hitting and informative tone, the campaign refers to situations such as alcohol abuse, people taking care of their physiological needs in the street, cigarette butts, rubbish and binbags disposed of incorrectly etc.
Lona de gran format al carrer del Comerç amb una imatge de la campanya "Poca vergonya"
The campaign is being run in different locations with a wide variety of formats in the streets, the press, digital television and social media, featuring direct images with a strong impact. It is visible on urban furniture, banners in the main streets, a large-format canvas in C/ Comerç, interventions in metro stations and corridors on lines L3 and 5 and other spaces in the city.
The new coexistence by-law adapts the text to the city’s current realities and introduces greater agility for fines, with updated amounts, specific aggravating factors and mechanisms for avoiding the impunity of non-residents who commit infringements.
Imatge de la campanya "Poca vergonya" amb una dona al costat d'un paper a terra
