General manager of Johan Cruyff Institute, with more than 20 years experience in higher education. Former associate director of executive education at ESADE Business School. She was responsible for strategy development at the UPC University and responsible for B2B development in global markets in various sectors. A former faculty member at the Johan Cruyff Institute, specialising in entrepreneurship and corporate strategy, Mariël was actively involved in the development of the Master in Football Business in partnership with FC Barcelona, and with the Vocational Training/Bachelor Degree for elite athletes in the Netherlands.