Co-founder and co-director of Advanced Music, the company that organises the Sónar Festival and the Sónar+D Congress, and he is in charge of the areas of Communication, Marketing and Institutional Affairs. In 1994, together with his partners Enric Palau and Sergio Caballero, he launched Sónar, the pioneering festival in terms of both format and content, which today is an international landmark in the music and digital culture spheres. In 2013 Sónar+D was born, an antidisciplinary event on creativity and social impact that brings together creators and professionals from the arts, research, science and technology.