Commissioner for City Promotion, Barcelona City Council
The City Promotion Commissioner is responsible for economic promotion and Barcelona’s branding. He has extensive experience in institutional and corporate affairs. He was responsible for global relations at the Digital Future Society (MWCapital Foundation); General Director of Llorente & Cuenca for Panama and Cuba; General Director of the Magtel Group in Morocco; Executive Advisor at the Ministry of Foreign Affairs and Cooperation of Spain; and Technical Advisor at the European Parliament. He has a Master's in Business Administration and undergraduate studies in political science. He is the author of several books and publications, including "The Republic of Reputation: Economy, Power and Emotions" (2019) or "The Energy of the Small: Democracy, Technology and Territory" (2012). It was First Prize on "European Union and green growth" in the 2012 European Blog Contest, and has extensive associative experience in the third sector.