Barcelona is an international cultural capital. It has a rich, diverse local fabric that has fostered events with an enormous economic capacity, based on combining the economic promotion of the city with strategies linked to innovation and general interest. Today, promoting new public-private partnerships and new economic inputs for the local cultural ecosystem has become a priority, with a focus based on innovation, cultural rights, social return for the locality, sustainability and a global perspective.

In order to objectify this new paradigm, Barcelona and its local ecosystem of events have developed a method for designing new, shared evaluation strategies that make it possible to calculate the positive impacts of cultural events and foster a new public-private relationship that identifies the city as a leading global, innovative, cultural incubator with high added value. On that basis, the session will be discussing the opportunity that Barcelona has to redefine the cultural festivals and events of the 21st century, based on new innovation and economic revival processes.