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Shop locally. Our shops maje our city

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Neighbourhood commerce makes the city

Local commerce and municipal markets fill our neighbourhoods with life. As the years go by, Barcelona has been consolidating its commercial and municipal-markets model based on the values of proximity, responsibility and sustainability. Thanks to Barcelona’s more than 61,000 shops and 43 markets, the city's streets are full of activity. Organised into shopping areas, associations and guilds, they are all working together to offer you a better service every day.

Retailers know what you need and how you want them at any time. They are always ready to lend an ear to adapt to your needs. Many of them had to shut down after the COVID-19 preventive measures were put in place. Now it’s time to visit them again. They’ll be delighted to attend to you. Local commerce makes the city! And that is why Barcelona City Council is supporting it with a shock plan with over 40 measures.

A local commerce that never stops

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Reactivation Aid

Even though the conditions for opening shops, bars and restaurants are steadily getting back to normal, the City Council is continuing to implement various initiatives to reactivate and drive these strategic sectors for Barcelona.  Notable municipal measures include a whole series of programmes and actions to help local commerce and restaurants go digital and to boost business activity in ground floor premises in Barcelona.

Extra public space for bar and restaurant terraces, coupled with the 75% reduction on the terrace tax, are special temporary measures to help make bars and restaurants economically viable and bring the neighbourhoods back to life.

What's more. professionals and members of the public now have access to the Observatory for Commerce and Restaurants, a tool with up-to-date open data, and work is ongoing on a Marketplace platform online sales point for everybody, created specifically for local commerce and restaurants in the city.

In terms of grants and subsidies, Barcelona City Council has opened three calls this year, aimed at local commerce and the city’s restaurant industry: The general subsidy call for projects from local or sectoral retailers’ associations,  with €1,620,000 of funding available, the subsidies for the digital transformation of businesses, with an overall budget of €1 million, and the Christmas lighting subsidies for public street and shop window interior displays (call still to be launched)

Highlights

Last news about commerce promotion in Barcelona

POSITIVE COMMUNITY LIFE

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Barcelona's shops often take part in solidarity campaigns aimed at helping the most vulnerable people in their neighbourhoods. Among other initiatives, they look after elderly residents by taking part in the Radars project, they help children who are using the designated safe school routes, and they take part in the iLearnTap initiative, which makes establishments more accessible to people with autism.

The city’s commercial sector also supports accessibility as a right. Hence its active work to remove the architectural barriers and obstacles that hinder mobility both inside and outside establishments.

In addition, this commercial network in our city is composed of shopkeepers from many different cultures. By going to your local shops, you are helping to build a plural and open city.

JOBS

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Did you know that commerce is the main source of local employment? Over 146,000 people work in this sector in Barcelona. Together with the restaurant sector, it accounts for 20.4% of jobs in the city.

According to data from the latest municipal census, there are currently 61,557 commercial establishments in Barcelona, 36% of which provide services; 35% of which are retail establishments, and 18% of which are cafés and restaurants.

Most of the retail establishments in our city are food-related businesses. They are followed, in order and among others, by fashion outlets and by shops selling non-food essentials, household goods and leisure and culture products.

THE MONEY WILL COME BACK IN THE END

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Local commerce generates local wealth that stays in the local area. When you use your local shops, you’re supporting local producers and the establishments themselves, helping them offer more work and better jobs. A high percentage of retailers in Barcelona own their own business. 

Websites, online shops, digital marketing, social networks, etc. Did you know that there is a growing number of commercial establishments in the city that are working on making the leap to the digital world? Given the current delicate situation, your neighbourhood's retailers are keen to make their products and services within your reach so you can enjoy them in comfort and ease.

SUSTAINABLE

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Barcelona’s retailers are joining forces with the restaurant sector to stop food waste and are encouraging good practices and respect for the environment by taking part in the “More Sustainable Barcelona Commerce” programme.

In addition, shopkeepers have been working every day to instil these values in young children. Every year, dozens of schoolchildren in the city visit the shops taking part in the “Commerce and Schools” programme, where they learn at first hand about the local retailers’ daily efforts to look after local residents.

OPEN SHOPS

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The butcher who greets you every time you go past their stall, the pharmacist who asks you how your mother is, the bookshop assistant who knows what your favourite books are...

You’ll always find a smile behind Barcelona’s shop counters. In fact, the most recent surveys on the city’s residents show notably high scores for the service provided in shops: 7.7 out of 10.

Behind the counter of the local shops and stalls in Barcelona’s markets, you will always find someone ready to listen and help. They are there for whatever you need. By visiting them, you are helping to make the city.

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