El Nadal a casa [Christmas at Home]
El Nadal a casa [Christmas at Home]. Carrer d’Aragó (between Muntaner and Passeig de Sant Joan)
Practical information
Route
Studio
SMLXL + MA–MA
Location
Carrer d’Aragó (between Muntaner and Passeig de Sant Joan)
When
Del 22/11/2025 al 6/1/2026
Time
- From Sunday to Thursday: from 5.30 p.m. to 1.00 a.m.
- On Friday, Saturday, and the eve of public holidays (25 and 31 December, and 5 January): until 2.00 a.m
El Nadal a casa fills Carrer d’Aragó with the warmth of people's homes through humour and everyday phrases. The messages connect with both adults and children and evoke typical scenes of meals and family moments, but move away from the conventional Christmas phrases that we usually find everywhere at this time of year. This project aims to connect emotionally with local residents and visitors alike and to revive the oral tradition of Christmas from a contemporary and accessible perspective.
From a formal point of view, to highlight the contemporary nature of the proposal, a condensed and modern typography has been chosen that breaks with the more traditional graphic styles. We opt for bright colours that bring festivity, but that move away from the typical Christmas colours.
Lighting: A series of 28 banners between 8 and 12 metres long and 2.20 metres high with messages visible from different angles.
SMLXL + MA–MA
Founded by Javier Arizu, Anna Berbiela and Guillem Casasús (co-founders of Pràctica 2018–2024), SMLXL is a graphic design studio based in Barcelona and New York that seeks to create projects with an impact on contemporary visual culture. They have been awarded numerous ADG Laus d’Or awards throughout their career. Meanwhile, MA–MA is a multidisciplinary design studio with offices in New York and Los Angeles. Founded by sisters Sanam, Laylee and Safura Salek, the studio works on projects from architecture and interiors to furniture and product design.
Practical information
Route
Studio
SMLXL + MA–MA
Location
Carrer d’Aragó (between Muntaner and Passeig de Sant Joan)
When
Del 22/11/2025 al 6/1/2026
Time
- From Sunday to Thursday: from 5.30 p.m. to 1.00 a.m.
- On Friday, Saturday, and the eve of public holidays (25 and 31 December, and 5 January): until 2.00 a.m