Barcelona –the third tourist destination in continental flights– is one of the cities with the best global reputation, as endorsed by the main indexes and rankings. Nevertheless, the Barcelona brand runs the risk of being trapped in a stereotypical image,
What was Cervantes’ vision of Barcelona? Gaziel dedicated a small essay to it that was published in 1930 in the Libro de Oro de la Exposición de Sevilla, which narrates the admiration Don Quixote’s author felt for the capital of
The city that wanted to be the Paris of the South has run out of places to hide from the traffic and the noise, to go for walks without having to window-shop and to read leisurely, and offsets the coldness
We are witnessing the triumph of a city without a clear nickname or unambiguous image, but which has become an international tourist destination. So let’s look for another brand. However, do we really believe that by saying that Barcelona is
Barcelona is expanding, constantly creating centres of excellence outside its walls, expanding the residential area, conforming to the European metropolis. The resident population wants a better metropolis and this calls for greater planning. All major cities change, but not in
A place’s brand is the reputation it has, or the mental associations it conjures up, among its different audiences. It has a fundamental impact on people’s predisposition to everything the place says, does or proposes and becomes a key element
The slogan “Barcelona inspires” calls for a proactive approach linked to creativity, which entails not so much passive reception as the creative impulse and the ability to move others to action. There is no better way into a city than
A great city is one that makes things grow, that is capable of representing a cause that transcends its material interest. Barcelona could defend the cause of its nuances, of minorities who do not need to blow things up because
Brands are portfolios of meanings unto which we dump countless attributes and perceptions, in many cases over years or decades. But when it comes to the brand of a country, the matter becomes more complicated because those take centuries to
The aim is to consolidate Barcelona as a leading city in Europe. Bringing the project to fruition involves four requirements: a hinterland with a strong economy, communications with the world, the creation of science and technology and an attractive place
The motto “Barcelona inspires” is not a mere celebratory slogan, but rather an expression of the need to articulate and envsage a “new city and brand story”. The slogan “Barcelona inspires” calls for a proactive approach linked to creativity which